Facebook, MySpace still better than Twitter for connecting people to your site?
Major television events are continuing to see good results when they integrate social media, especially using services that let people take their social networking identities with them around the web. The latest example is media conglomerate Turner Networks, which recently told AdAge about its experiment… Continue Reading
How much US traffic does Facebook Connect get?
In the hard-to-measure world of online web traffic, here’s some especially peculiar numbers. Facebook had more than 91 million unique US visitors last month, according to analytics firm Compete. And around 40 million of them somehow accessed Facebook Connect, at connect.facebook.com. Connect is Facebook’s site… Continue Reading
Google jumps into the website traffic comparison game with Google Trends for Websites
Services that compare website traffic are important to the industry because they provide context for how a site is faring. However, many sites claim these measurement services have incorrect data for them (here’s some sample criticism), and that’s not helped by the fact that all… Continue Reading
TNS buys Web traffic analysis company Compete for $75M
Taylor Nelson Sofres, the world’s third largest market research company according to one measure, has acquired Compete, a company that tries to measure the traffic and types of people that visit certain web sites, for $75m (£37.8m).
TNS, based in London, apparently made the statement as… Continue Reading
Traffic measuring continued: Why Compete doesn’t work, and why Quantcast does
It sucks when your Web site’s traffic isn’t being measured correctly.
It also sucks when you’re trying to measure the significance of someone else’s site, and are getting conflicting signals.
Here’s what we’ve learned over the past few days, after our initial piece on the problems of… Continue Reading
Measuring traffic? Alexa, Compete, Quantcast all have problems
Ever wonder how much traffic a Web site is getting?
We’ve already talked about how tough it is to get accurate stats. Alexa, the favorite of many people because it offers lots of easy-to-get free data, is flawed. And new competitors, such as Compete and… Continue Reading