Facebook, MySpace still better than Twitter for connecting people to your site?
Major television events are continuing to see good results when they integrate social media, especially using services that let people take their social networking identities with them around the web. The latest example is media conglomerate Turner Networks, which recently told AdAge about its experiment in letting users log in and chat to each other using Facebook, MySpace and Twitter while watching the NBA Eastern Conference Finals and last weekend’s NASCAR race, the Pocono 500,… Continue Reading
How much US traffic does Facebook Connect get?
In the hard-to-measure world of online web traffic, here’s some especially peculiar numbers. Facebook had more than 91 million unique US visitors last month, according to analytics firm Compete. And around 40 million of them somehow accessed Facebook Connect, at connect.facebook.com. Connect is Facebook’s site that lets you share information back-and-forth across the web, so could this data mean Connect is taking off?
Perhaps, but it’s tough to tell from this information. Every time anyone loads… Continue Reading
Google jumps into the website traffic comparison game with Google Trends for Websites
Services that compare website traffic are important to the industry because they provide context for how a site is faring. However, many sites claim these measurement services have incorrect data for them (here’s some sample criticism), and that’s not helped by the fact that all of the services seem to have different data.
You likely know the big players: Alexa and Compete. Then there are the premium services: Hitwise and comScore.
Now a new cowboy is riding… Continue Reading
TNS buys Web traffic analysis company Compete for $75M
Taylor Nelson Sofres, the world’s third largest market research company according to one measure, has acquired Compete, a company that tries to measure the traffic and types of people that visit certain web sites, for $75m (£37.8m).
TNS, based in London, apparently made the statement as it announced revenue growth today.
What’s eye-opening is the relatively low purchase price, considering how important traffic analysis technology has become these days and because venture capitalists had pumped $43 million… Continue Reading
Traffic measuring continued: Why Compete doesn’t work, and why Quantcast does
It sucks when your Web site’s traffic isn’t being measured correctly.
It also sucks when you’re trying to measure the significance of someone else’s site, and are getting conflicting signals.
Here’s what we’ve learned over the past few days, after our initial piece on the problems of Alexa, Quantcast and Compete, all sites that independently verify how much traffic a site is getting.
We’ve learned that if a measuring company doesn’t have a tracking pixel directly on… Continue Reading
Measuring traffic? Alexa, Compete, Quantcast all have problems
Ever wonder how much traffic a Web site is getting?
We’ve already talked about how tough it is to get accurate stats. Alexa, the favorite of many people because it offers lots of easy-to-get free data, is flawed. And new competitors, such as Compete and Quantcast, which claim to offer something better, also have drawbacks.
Traffick has a good summary of the providers, but still leaves you banging your head against the wall in frustration… Continue Reading