It must be fall: TV and education websites saw big gains, comScore says
TV and education websites saw the biggest gain in visitors last month, according to the latest MediaMetrix report from comScore.
That makes sense, since September is when school starts back up and when television shows return from the summer hiatus. As a category, websites about TV… Continue Reading
Omniture and comScore team up to improve web data
Updated
Omniture and comScore just announced that they’re working together on a new product that combines the two companies’ online data and analytics services. They haven’t provided me with any details yet, but the team-up of these two big names could make a real splash.
The product… Continue Reading
Microsoft chases brand advertising dollars with comScore-powered forecasting tool
Through its 10-year deal with Yahoo, Microsoft has bought its way into being a major player in online advertising, serving an estimated 30 percent of the search-based ad market. But there’s one swath of advertisers who still shy away from spending their budgets on online… Continue Reading
Americans hitting second-tier job search sites a lot more
It’s not surprising that Americans are hitting the category that online ratings company comScore calls “career services & development” more than ever. Many mid-level job sites like SnagAJob have had 30 to 60 percent growth between June 2008 and 2009.
But a new report from comScore… Continue Reading
iPhone, iPod touch users hit the Net from their handsets more than a computer
The latest report from AdMob and comScore won’t shock you, but it might make you rethink your priorities. Forty percent of iPhone and iPod touch users access the Internet more from their little best friend than they do from a computer.
Here are the highlights of… Continue Reading
Facebook, MySpace still better than Twitter for connecting people to your site?
Major television events are continuing to see good results when they integrate social media, especially using services that let people take their social networking identities with them around the web. The latest example is media conglomerate Turner Networks, which recently told AdAge about its experiment… Continue Reading
Report: Everyone’s searching for swine flu
It will surprise no one to learn that interest in swine flu has exploded recently, but now comScore has published some numbers quantifying that explosion. Around 501,000 Americans performed 929,000 swine flu-related web searches during the week ending Sunday, April 26, in both cases an… Continue Reading
Does Hulu have a user attention problem?
Hulu has released yet another peek at its monthly performance from comScore’s Video Metrix report. Long story short, the premium video hub is still growing in terms of unique visitors, while the amount of time spent on the site seems to be dropping.
For March, Hulu… Continue Reading
Behold, marketers — some iPhone numbers you can work with, finally
It seems like a report comes out every week with new statistics on the Apple App Store phenomenon. And the story is almost always the same: The App Store is huge and getting bigger.
Today, comScore released the newest such report breaking down the cumulative base… Continue Reading
Roundup: Yahoo and Microsoft, Eminem sues Universal, and more
YAYED: Yet Another Yahoo Executive Departs — This time it’s Marco Boerries, the executive vice president in the company’s Connected Device Division, ahead of a pending reorganization under new chief executive Carol Bartz.
Eminem aims lawsuit at Universal Music Group — The successful rapper says the record label… Continue Reading
YouTube still rules online video, U.S. viewing time leaps 40 percent
The number of videos viewed by Americans increased by 34 percent over the past year with 12.7 billion videos viewed in November 2008 versus 9.5 billion the previous November, according to the latest report from comScore Video Metrix. That means Americans spent a whopping 40… Continue Reading
Online holiday shopping drops 3 percent
Surprising no one, online shoppers cut back on their gift-buying this year. Web sales during the holiday season dropped three percent compared to the same period last year, according to data from comScore. This is the first time online holiday sales have dropped since comScore… Continue Reading
Last-minute shoppers spending more money online
People spent $677 million online last weekend (Dec. 20 and 21), a big increase from 2007’s weekend before Christmas, according to new numbers released by web metrics company comScore. But that isn’t enough to bring the 2008 holiday season on-par with last year’s web spending.
The… Continue Reading
Black Friday not terrible; Christmas not doomed?
The big post-Thanksgiving shopping day known as Black Friday wasn’t as awful for retailers — at least for online retailers — as some had feared, according to new data from comScore. That’s a good sign for the online economy, since Black Friday is usually seen… Continue Reading
ComScore: Google search share still creeping upward
Data firm comScore released its latest search engine rankings today, showing that search leaders Google and Yahoo slightly increased their market share, while other engines held steady or fell.
Google, of course, retains overwhelming dominance, its market share rising to 63.1 percent from 62.9 percent in… Continue Reading
IPhone growing among “lower income” consumers
You may have heard that the iPhone is “an expensive toy for the wealthy and self-indulgent,” but that just ain’t so, according comScore’s new report, titled “All about the iPhone.” In fact, iPhone adoption among consumers making between $25,000 and $50,000 annually grew a whopping… Continue Reading
ComScore: Travel, retail and celebrity news sites on the rise
Travel and retail websites may be one of the few parties happy about the slumping economy, according to new data from metrics company comScore that shows people are going online to save money.
Earlier this week, I published an early copy of comScore’s top web properties… Continue Reading
ComScore: Google’s still the king; buying CNET puts CBS in the top 10
There aren’t many big changes in comScore’s July list of the United States’ 50 most popular online properties. Google’s websites continue to occupy the top spot, with more than 141 million unique visitors in July, followed by Yahoo with 140 million, then Microsoft and AOL…. Continue Reading
Roundup: Yahoo gains key shareholder in proxy fight, Motorola sues former employee for giving secrets to Apple and more
Here’s the latest action:
Yahoo may live to die another day — Legg Mason Capital Management, which controls 4.4 percent of Yahoo’s outstanding stock shares, is backing Yahoo chief executive Jerry Yang and the current board of directors at the company’s upcoming shareholder meeting. This is a… Continue Reading
Google jumps into the website traffic comparison game with Google Trends for Websites
Services that compare website traffic are important to the industry because they provide context for how a site is faring. However, many sites claim these measurement services have incorrect data for them (here’s some sample criticism), and that’s not helped by the fact that all… Continue Reading