It must be fall: TV and education websites saw big gains, comScore says
TV and education websites saw the biggest gain in visitors last month, according to the latest MediaMetrix report from comScore.
That makes sense, since September is when school starts back up and when television shows return from the summer hiatus. As a category, websites about TV grew 17 percent from August, and top site Yahoo TV grew 63 percent, to almost 20 million visitors. On the education side, Pearson Education’s website was almost as popular, with… Continue Reading
Omniture and comScore team up to improve web data
Updated
Omniture and comScore just announced that they’re working together on a new product that combines the two companies’ online data and analytics services. They haven’t provided me with any details yet, but the team-up of these two big names could make a real splash.
The product ties together the data that the respective companies are best known for, they say — comScore’s numbers about the audience size for each website, and Omniture’s data about how visitors… Continue Reading
Microsoft chases brand advertising dollars with comScore-powered forecasting tool
Through its 10-year deal with Yahoo, Microsoft has bought its way into being a major player in online advertising, serving an estimated 30 percent of the search-based ad market. But there’s one swath of advertisers who still shy away from spending their budgets on online ads: brand advertisers, who seek to raise the public awareness and image of a specific product, company or person rather than closing a sale immediately. Brand advertisers spend about two-thirds… Continue Reading
Americans hitting second-tier job search sites a lot more
It’s not surprising that Americans are hitting the category that online ratings company comScore calls “career services & development” more than ever. Many mid-level job sites like SnagAJob have had 30 to 60 percent growth between June 2008 and 2009.
But a new report from comScore reveals a mixed bag of results that varies wildly from site to site. Top-ranked CareerBuilder, as well as the third-place Monster, both had no growth in the past year, according… Continue Reading
iPhone, iPod touch users hit the Net from their handsets more than a computer
The latest report from AdMob and comScore won’t shock you, but it might make you rethink your priorities. Forty percent of iPhone and iPod touch users access the Internet more from their little best friend than they do from a computer.
Here are the highlights of the report, which AdMob emailed to us on Monday:
- 5 in 10 consumers on both iPhone and iPod touch devices use the mobile Web more frequently than they read printed… Continue Reading
Facebook, MySpace still better than Twitter for connecting people to your site?
Major television events are continuing to see good results when they integrate social media, especially using services that let people take their social networking identities with them around the web. The latest example is media conglomerate Turner Networks, which recently told AdAge about its experiment in letting users log in and chat to each other using Facebook, MySpace and Twitter while watching the NBA Eastern Conference Finals and last weekend’s NASCAR race, the Pocono 500,… Continue Reading
Report: Everyone’s searching for swine flu
It will surprise no one to learn that interest in swine flu has exploded recently, but now comScore has published some numbers quantifying that explosion. Around 501,000 Americans performed 929,000 swine flu-related web searches during the week ending Sunday, April 26, in both cases an increase of more than 1,500 percent from the previous week, the data firm says.
Naturally, there were advertisers eager to take advantage of that increased interest. The number of firms that… Continue Reading
Does Hulu have a user attention problem?
Hulu has released yet another peek at its monthly performance from comScore’s Video Metrix report. Long story short, the premium video hub is still growing in terms of unique visitors, while the amount of time spent on the site seems to be dropping.
For March, Hulu claimed the number three spot in terms of popularity, beating out other online video contenders like Yahoo, Microsoft, and CBS. In terms of traffic, this came out to 41.6 million… Continue Reading
Behold, marketers — some iPhone numbers you can work with, finally
It seems like a report comes out every week with new statistics on the Apple App Store phenomenon. And the story is almost always the same: The App Store is huge and getting bigger.
Today, comScore released the newest such report breaking down the cumulative base of applications installed via iTunes, thereby revealing the true size of the audience an individual app can reach. This actual audience size has been a major point of interest for… Continue Reading
Roundup: Yahoo and Microsoft, Eminem sues Universal, and more
YAYED: Yet Another Yahoo Executive Departs — This time it’s Marco Boerries, the executive vice president in the company’s Connected Device Division, ahead of a pending reorganization under new chief executive Carol Bartz.
Eminem aims lawsuit at Universal Music Group — The successful rapper says the record label owes him $1.6 million in unpaid royalties from digital sales. Hypebot has more.
Ballmer: “I don’t want to wind up being known as the Jerry Yang of this market” — Microsoft chief… Continue Reading
YouTube still rules online video, U.S. viewing time leaps 40 percent
The number of videos viewed by Americans increased by 34 percent over the past year with 12.7 billion videos viewed in November 2008 versus 9.5 billion the previous November, according to the latest report from comScore Video Metrix. That means Americans spent a whopping 40 percent more time watching online videos over the course of the year, notes NewTeeVee.
Seventy seven percent of the U.S. internet audience watches online video — that’s a lot of couch… Continue Reading
Online holiday shopping drops 3 percent
Surprising no one, online shoppers cut back on their gift-buying this year. Web sales during the holiday season dropped three percent compared to the same period last year, according to data from comScore. This is the first time online holiday sales have dropped since comScore started collecting e-commerce data in 2001.
The numbers are barely above those included in the report on last-minute shopping that comScore released a week ago, and for good reason — that… Continue Reading
Last-minute shoppers spending more money online
People spent $677 million online last weekend (Dec. 20 and 21), a big increase from 2007’s weekend before Christmas, according to new numbers released by web metrics company comScore. But that isn’t enough to bring the 2008 holiday season on-par with last year’s web spending.
The big difference between this year and last may not be what you think. Yes, the economy surely slowed spending, but there’s a more mundane detail at work, too: This year,… Continue Reading
Black Friday not terrible; Christmas not doomed?
The big post-Thanksgiving shopping day known as Black Friday wasn’t as awful for retailers — at least for online retailers — as some had feared, according to new data from comScore. That’s a good sign for the online economy, since Black Friday is usually seen as an indicator of how the rest of holiday shopping season will go.
Online shoppers spent a $534 million on Friday, up 1 percent from last year. That’s not a dramatic… Continue Reading
ComScore: Google search share still creeping upward
Data firm comScore released its latest search engine rankings today, showing that search leaders Google and Yahoo slightly increased their market share, while other engines held steady or fell.
Google, of course, retains overwhelming dominance, its market share rising to 63.1 percent from 62.9 percent in September — but since September marked a fall from August’s 63.0 percent share, there isn’t a clear pattern over the last couple of months. Still, Google is up 8.1 percent… Continue Reading
IPhone growing among “lower income” consumers
You may have heard that the iPhone is “an expensive toy for the wealthy and self-indulgent,” but that just ain’t so, according comScore’s new report, titled “All about the iPhone.” In fact, iPhone adoption among consumers making between $25,000 and $50,000 annually grew a whopping 48 percent between June and August, more than three times its growth among those making more than $100,000 per year.
Since the report covers a relatively small time period, it’s hard… Continue Reading
ComScore: Travel, retail and celebrity news sites on the rise
Travel and retail websites may be one of the few parties happy about the slumping economy, according to new data from metrics company comScore that shows people are going online to save money.
Earlier this week, I published an early copy of comScore’s top web properties for July, but I didn’t have access to the broader trend analysis that comScore released today. Between June and July, ground travel and cruise websites saw the biggest increase, growing… Continue Reading
ComScore: Google’s still the king; buying CNET puts CBS in the top 10
There aren’t many big changes in comScore’s July list of the United States’ 50 most popular online properties. Google’s websites continue to occupy the top spot, with more than 141 million unique visitors in July, followed by Yahoo with 140 million, then Microsoft and AOL. But some companies are moving up fast, including CBS and Facebook.
We received an early copy of the list, and you can see the top 20 at the end of the… Continue Reading
Roundup: Yahoo gains key shareholder in proxy fight, Motorola sues former employee for giving secrets to Apple and more
Here’s the latest action:
Yahoo may live to die another day — Legg Mason Capital Management, which controls 4.4 percent of Yahoo’s outstanding stock shares, is backing Yahoo chief executive Jerry Yang and the current board of directors at the company’s upcoming shareholder meeting. This is a big blow to Carl Icahn’s hostile takeover bid. Yang is so happy, he even made an internal “victory” video, Silicon Alley Insider has the transcript.
Motorola sues a former employee now… Continue Reading
Google jumps into the website traffic comparison game with Google Trends for Websites
Services that compare website traffic are important to the industry because they provide context for how a site is faring. However, many sites claim these measurement services have incorrect data for them (here’s some sample criticism), and that’s not helped by the fact that all of the services seem to have different data.
You likely know the big players: Alexa and Compete. Then there are the premium services: Hitwise and comScore.
Now a new cowboy is riding… Continue Reading