Web analytics company Coremetrics raises $60M
Coremetrics, one of many analytics companies trying to help website owners understand and market to their visitors, has raised $60 million in a fifth round of financing.
Back in 2006, we said there was some real demand in this area, but probably not enough to support all the companies that were springing up. Coremetrics, however, seems to be getting some real traction, which chief executive Joe Davis attributes to building sophisticated marketing tools — such as… Continue Reading