Cox Enterprises buys ad network builder Adify for $300M
updated after reaching CEO Russ Fradin and Cox Chief Financial Officer John Dyer
Adify, whose software helps companies build their own advertising networks, has been acquired by media company Cox Enterprises for $300 million, according to various sources.
We’ve since confirmed the acquisition with CEO Russ Fradin (see his own blog post here).
The San Bruno, Calif. startup had raised around $27 million in total funding, with backers including U.S. Venture Partners, Venrock Associates, GE Commercial Finance, NBC… Continue Reading