Crackle, after dropping user-generated video, sees money roll in
User generated video sites are proving a major disappointment, as ad revenue goes.
Crackle, a Sausalito company once known as Grouper, ditched user generated video when it was acquired by Sony last year — saying that YouTube had won the user-generated video showdown.
The story of Crackle… Continue Reading
Sony’s Grouper becomes Crackle, a “pathway to Hollywood”
The online video site formerly known as Grouper — the one purchased by Sony for $65 million last August — has a new name and a new direction.
Now Crackle, it will be a Sony Pictures-backed online talent studio (our previous coverage here).
The hope is that… Continue Reading