Crowd Science offers demographic data for mid-sized blogs, but how big is the market?
When it comes to their audiences, most blogs have a knowledge gap: while Google Analytics is wonderful for determining the sources and volume of their traffic, it tells them very little about the people that constitute it.
Expensive traffic measurement services like ComScore and Hitwise, which analyze audiences by recruiting large groups of people and following their surfing patterns, work well for sites with tens of millions of visitors, but their utility starts to wane for… Continue Reading