Danoo marries Bluetooth marketing with flat-panel display ads
Danoo has been putting flat-panel TVs in places such as Starbucks coffee houses to show ads to customers while they’re waiting in line. And now it plans to roll out mobile marketing campaigns that use Bluetooth or Wi-Fi connections to beam ads from the displays to cell phones.
The San Francisco-based company recently conducted Bluetooth campaigns with clients such as ABC, Electronic Arts, and The History Channel in 39 locations in Los Angeles where it has… Continue Reading
Ex-Googler founds Dasient for internet security, finds seed dollars
Neil Daswani, a former Google security product manager, has launched his own stealthy internet security company called Dasient. And the San Jose, Calif. company just announced $1.34 million of an expected $1.87 million in seed funding from Maples Investments, according to VentureWire. Prospective users can sign up for its private beta on Dasient’s web site — that’s all the information it currently makes available.
Daswani previously worked at DoCoMo USA Labs and directed wireless technology at… Continue Reading
Channel M, Ripple and others lock horns in the battle for the retail display ad market
Retailers are starting to invest in interactive displays which can show dynamic ads inside stores to better target customers who are stuck waiting in store lines. From the gas station to the coffee store, these displays are popping up everywhere. Pretty soon, look for an ad display in your bathroom. (joke, for now).
One benefiiciary is Channel M, which announced today that Intel Capital has invested in it. Los Angeles-based Channel M is one of a… Continue Reading