Dapper MashupAds makes display ads smarter
A startup called Dapper is rolling out a way to use its mashup technology to bring the advantages of search-based advertising into the world of display ads — namely, image- and media-based ads that are normally more eye-catching but less customizable and targeted.
This is a promising idea, and it may be even more so given the current economic environment. Yahoo and other companies are reporting declining interest in display ads, but if they can make… Continue Reading
Attendio leaves event listings in favor of widgets
updated
After being a portal for events for less than half a year, Attendio has abandoned the the events industry, saying that market is too small. It has decided instead to become a widget-making company, jumping from one crowded industry to another.
It’s just the latest indication that the Web 2.0 market is bubbly, and raises questions about why VCs keep investing in the sector. The San Francisco company raised (see coverage) less than $1 million in… Continue Reading
Roundup: Zlango’s leaked PowerPoint, DIY Facebook apps, and more
Here’s the latest action:
1) For entrepreneurs: Zlango and the art of the PowerPoint pitch
2) DIY widget makers help you create your own Facebook applications, sell ads
3) Compete suggest smaller video sites are eating up market share
4) Do buyouts, young man, not venture capital
For entrepreneurs: Zlango and the art of the PowerPoint pitch — Zlango launched an icon-based language last year that it hoped would replace text messages as a faster, more intuitive way to communicate with… Continue Reading