Race of the ad networks: Federated Media snags DeveloperShed’s 6M uniques
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Federated Media, the Sausalito, Calif. ad network that is in a land-rush to sell ads for independent publishers, has landed a big customer, the technology information site DeveloperShed.
DeveloperShed, part of Ziff-Davis Enterprise (a company that spun off last year from the decaying Ziff-Davis Media group, which filed for bankruptcy in March), boasts 6 million unique visitors and 27 million page views per month — with its readership consisting mainly of IT developers and programmers. Its… Continue Reading