Google’s next advertising deal, DirecTV

Google’s next advertising deal, DirecTV

VentureBeat is hearing that Google is negotiating an advertising deal with DirecTV, the nation’s largest satellite broadcast service with 16 million subscribers.

Dish, the nation’s second largest satellite TV company, announced a deal with Google last week. (VentureBeat was first to report the Dish deal a month ago).

This is just the latest move by Google to sew up the entire advertising world. Google is pushing into newspapers, magazines, radio, cable and now satellite.

The… Continue Reading