Quova lets websites know where you are
Geolocation software developer Quova launched its new On-Demand service today, providing websites with the ability to pinpoint their users’ locations, and use this data to customize their content and applications.
The Mountain View, Calif. company gives businesses the tools they need to help their users find local information (weather and nearby stores, for example) on their websites. Quova says the technology could also come in handy in checking out potential fraud by giving e-commerce sites the… Continue Reading
DoubleClick layoffs have started
Updated
Google has started laying off employees at recently acquired web advertiser DoubleClick, according to Vanity Fair and Silicon Alley Insider. Vanity Fair identifies “the entire finance department” as part of the cuts.
We’ve already reported that the layoffs would start today, although we got a “no comment” when we asked Google’s press office about it yesterday. After the search giant finally completed its $3.1 billion DoubleClick acquisition last month, chief executive Eric Schmidt acknowledged that Google… Continue Reading
Roundup: Display ads not so great online, Microsoft drifting into the clouds, and more
Display ads may be better left offline — Much of the internet’s growth in ad revenue is fueled by banner ads, but eye-tracking studies have shown that people tend to avoid even glancing at ads, according to Ad Age. The implication isn’t that the internet is a bad place for brand promotion. Rather, it’s that advertisers need to think about how to engage users, the real force behind the internet. Much more from Ad Age’s… Continue Reading
Big media in little places: CBS, DoubleClick, expand widget ad options
Big media is getting into widget advertising, in order to reach people on sites across the web. One example: Media conglomerate CBS is launching a local widget ad network today, with the goal of drawing more traffic to its own web sites — and making money from partner sites in the process. Another example: DoubleClick, the advertising giant (that Google has just gotten final approval to purchase), has announced its own widget ad network today.
Widgets… Continue Reading
EU OKs Google’s DoubleClick acquisition
The European Commission has approved Google’s $3.1 billion acquisition of web advertiser DoubleClick.
The deal was already approved in the United States, but the decision is still very good news for Google. European regulators have been tough on other U.S. tech companies, such as Microsoft, and Google’s falling stock price has taken away some of the company’s air of invincibility.
In addition to large display ads, DoubleClick deals with “ad serving,” which helps advertisers target potential customers,… Continue Reading
GoogleClick, a monster in advertising, gets FTC approval
The Federal Trade Commission today approved Google’s $3.1 billion acquisition of DoubleClick, a ruling that was necessary to allay fears the merger may pose a risk to competition.
Now that the merger has been cleared in the U.S., attention turns to the European Commission. Google can’t close the acquisition until it gets Europe’s approval, given the extensive operations of both companies in that region.
The acquisition was approved earlier this year by Australia, but hasn’t been approved… Continue Reading
Roundup: Ebay stamps Jajah, iPhone a $1B ecosystem?, Verizon-Google spat, more
Here’s the latest action:
–Jajah gets shut out of eBay
–German cell-phone software vendor buys iPhone game maker
–Verizon secretly pressuring FCC Chairman to renege on wireless opening?
–Facebook advertisers are “selling shovels to other miners”
–Ballmer: Ads to make up quarter of Microsoft business
–Research firm Gartner predicts continuing chip-industry slowdown
–Google’s DoubleClick acquisition may face still more hurdles
Jajah gets shut out of eBay — This was pretty predictable. As reported earlier, Jajah released a button aimed to give small businesses… Continue Reading
Roundup: Six Apart’s memo, VCs and sex toys, WiMax in 2008, Newser.com & more
Here’s the latest (updated) action:
Six Apart’s headaches — The blogging software market is highly competitive, so small differences in quality can make a difference in user adoption. Six Apart, a Silicon Valley start-up that offers several blogging software platforms, including Movable Type, has released a product after acknowledging internally it could make developers mad. [Six Apart’s Anil Dash has since responded in comments, saying the company took time to fix the bugs for the release. The… Continue Reading
Google buys DoubleClick
Google has agreed to buy DoubleClick, a company that sells display advertising on Websites, for $3.1 billion in cash.
Google’s growth story continues. This extends Google’s reach to banner and other online ads, where Google has so far been weak.
DoubleClick’s software is used by large publishers to manage advertising, and it gives Google a direct channel to these publishers and to advertising agencies that buy ads through DoubleClick. It puts Google on a more even… Continue Reading
Roundup: Apple breaks DRM, DoubleClick bids, IDG scuffle, Photobucket and more
The latest action
Apple to release EMI music without anti-piracy technology — In agreement with music label EMI, Apple is making EMI songs available without digital rights management (DRM) through its iTunes music store. The music will be higher quality, and tracks will cost $1.29, or 30 cents more than the standard 99 cents. This means you can take those songs and put it on any device you want to, a significant development.
Google allegedly joins Microsoft in… Continue Reading