Dreamworks and Intel pull out the glasses for a wacky 3-D Super Bowl
Perhaps the craziest marketing stunt planned for this year’s Super Bowl will be an unlikely joint promotion of the film “Monsters vs. Aliens” using 3-D glasses.
By their own admission, Intel, DreamWorks Animation and NBC are spending a bazillion dollars on this one. They want you to watch the trailer of the film in three dimensions, using 3-D glasses that are allegedly far better than what our grandparents had in the 1950s when the 3-D fad… Continue Reading
HP introduces a stunning billion-color display
Most high-quality computer displays have about 16.7 million colors. But that’s not good enough for the color experts at places such as animation studios. For artists who have to compare work across long distances, getting the colors exactly right is both difficult and critical.
Hewlett-Packard is introducing a billion-color display today for those artists. That’s 64 times the number of colors you normally see.
The stunning DreamColor LP2840xz display is a result of collaboration with HP’s longtime… Continue Reading