Dreamworks and Intel pull out the glasses for a wacky 3-D Super Bowl

Dreamworks and Intel pull out the glasses for a wacky 3-D Super Bowl

Perhaps the craziest marketing stunt planned for this year’s Super Bowl will be an unlikely joint promotion of the film “Monsters vs. Aliens” using 3-D glasses.

By their own admission, Intel, DreamWorks Animation and NBC are spending a bazillion dollars on this one. They want you… Continue Reading

HP introduces a stunning billion-color display

HP introduces a stunning billion-color display

Most high-quality computer displays have about 16.7 million colors. But that’s not good enough for the color experts at places such as animation studios. For artists who have to compare work across long distances, getting the colors exactly right is both difficult and critical.

Hewlett-Packard is… Continue Reading