Elemental Technologies’ super-fast video processing could slash costs of video web sites

Elemental Technologies’ super-fast video processing could slash costs of video web sites

Web sites such as YouTube get so much traffic for their videos that the processing load can be crushing, leading to huge server and bandwidth costs.

To deal with that, Elemental Technologies is announcing new servers today that take advantage of the computing power of graphics chips in order to process lots of video simultaneously. The result may be much lower costs for video sites and a better viewing experience for consumers.

The Portland, Ore.-based company is… Continue Reading

Elemental launches its “Badaboom” video conversion software

Elemental launches its “Badaboom” video conversion software

As I write this, I’m waiting for a long upload to YouTube to finish. It’s taking forever. If you’ve ever tried to move a movie or home video from a computer to a portable device, you know the feeling. That’s what Badaboom is for.

Elemental Technologies is launching its Badaboom Media Converter today as a tool that can quickly convert video so that it can be transferred faster from a computer to another gadget. The cool… Continue Reading

Nvidia encourages new generation of visual computing startups

Nvidia encourages new generation of visual computing startups

I can remember the first interview I did with Jen-Hsun Huang, chief executive of Nvidia, back when the company was coming out of stealth in 1995. Since 3-D games didn’t exist back then, Huang described his graphics chip as the ideal “Windows accelerator.” And if you remember those days, Windows needed a lot of help. Then came no less than 50 3-D graphics startups. They all came and went. Nvidia remains.

The company’s newest cell phone… Continue Reading

Elemental Technologies raises $7.1M for video software

Elemental Technologies, a Portland, Ore. provider of parallel video processing software, has raised $7.1 million in new funding led by General Catalyst Partners and Voyager Capital.

Elemental says its software can perform video encoding, transcoding and filtering at unprecedented speeds without sacrificing quality by using general purpose graphics processing units (GPUs). Its first product is a video conversion application called the Badaboom Media Converter.