Report: Future online ad growth slow
No surprises here. Growth in U.S. online ad spending will slow next year, according to the latest projection by eMarketer — a downward revision from the research firm’s pre-economic crisis projection, made in August. The new projection sees online ad spending growing 8.9 percent to… Continue Reading
Social network ad spending projections take a dip
In a moment of glee for every person who hates social networks and/or the idea that they’re real businesses, research firm eMarketer has dropped its projections for the amount of money spent on social networks in the US, from an estimated $1.6 billion spent on… Continue Reading
eMarketer: 2008, the year online video viewing will grow the fastest
More than 154 million Americans will watch online videos this year, according to eMarketer’s latest report (purchase required). That’s a 12.1 percent increase from last year. But online video growth is supposed to level off in the coming year, with a projected 3.8 percent annual… Continue Reading