Report: Future online ad growth slow
No surprises here. Growth in U.S. online ad spending will slow next year, according to the latest projection by eMarketer — a downward revision from the research firm’s pre-economic crisis projection, made in August. The new projection sees online ad spending growing 8.9 percent to $25.7 billion in 2009, compared to the $23.6 billion that it expects to be spent by the end of 2008. In August, it estimated 14.9 percent growth next year.
This is… Continue Reading
Social network ad spending projections take a dip
In a moment of glee for every person who hates social networks and/or the idea that they’re real businesses, research firm eMarketer has dropped its projections for the amount of money spent on social networks in the US, from an estimated $1.6 billion spent on social network ads, to $1.4 billion. It expects social network ad spending to increase by 55 percent this year versus 163 percent last year.
EMarketer feels it now has a better… Continue Reading
eMarketer: 2008, the year online video viewing will grow the fastest
More than 154 million Americans will watch online videos this year, according to eMarketer’s latest report (purchase required). That’s a 12.1 percent increase from last year. But online video growth is supposed to level off in the coming year, with a projected 3.8 percent annual growth rate in 2012, eMarketer believes, as the market reaches saturation.
Most people, meanwhile, are still busy watching lots of television — 4.5 hours per day, according to Nielsen. And, in… Continue Reading