EmSense, the company that reads your brain’s reactions to ads, gets boost

EmSense, the company that reads your brain’s reactions to ads, gets boost

EmSense — the San Francisco company that has created a device to read your mind to assess how you react to TV commercials and other media — has raised $9 million more in a third round of funding.

The company says it is trying to improve… Continue Reading

Emsense reads your thoughts — about ads and video games

Emsense reads your thoughts — about ads and video games

Emsense has developed a set of hardware and software designed to read your mind — specifically, how you react to television commercials, video games and other media, both emotionally and intellectually.

The Monterey-Calif. company is trying to improve on established neuroscience technology called EEG (electroencephalogram) recording… Continue Reading