Active Network acquires online campsite booker ReserveAmerica
The Active Network, a network of sites targeting athletic and active-lifestyle users, announced today that it’s buying ReserveAmerica, an online service for booking campground space across the U.S., for an undisclosed amount.
It was formerly a subsidiary of IAC, a conglomerate of interactive web-based businesses (including CollegeHumor, Vimeo and eVite), which agreed to hand over 100 percent of its stock in Reserve America Holdings in exchange for 3.5 million shares of convertible preferred stock in Active…. Continue Reading
I will not be visiting ESPN.com ever again
ESPN launched its new site design today and all I can say is “wow.” And it’s not a good “wow,” it’s a horrified “wow.” I can’t separate those advertisements from the content, and so I’ll never visit this site again.
It’s sad, because ESPN does have great content when it comes to sports. In fact, I don’t think it’s any stretch to say that it has the best content out there. But with this redesign it’s… Continue Reading
ESPN and MLB team up for a digital double play
Baseball, while still America’s past time, is no longer its most popular sport. (That would be NFL football.) So it makes sense that the keepers of the game attempt to branch out as fully as possible to lure in new fans and inspire excitement in young people about playing the game again. As such, Major League Baseball (MLB) and ESPN have reached an agreement to put the game on multiple digital platforms, according to USA… Continue Reading
ESPN: The worldwide leader in selling ads solo?
The world’s largest sports website, ESPN.com, is walking away from advertising networks, opting instead to sell ads directly. After recently leaving Specific Media, the site has turned down offers from other ad networks according to Mediaweek. This is the latest, and perhaps most significant story in a series of anti-ad network sentiment that has been traversing the Internet lately.
The key issue here is that ESPN.com feels it can sell the ad inventory on its site… Continue Reading