Active Network acquires online campsite booker ReserveAmerica

Active Network acquires online campsite booker ReserveAmerica

The Active Network, a network of sites targeting athletic and active-lifestyle users, announced today that it’s buying ReserveAmerica, an online service for booking campground space across the U.S., for an undisclosed amount.

It was formerly a subsidiary of IAC, a conglomerate of interactive web-based businesses (including… Continue Reading

I will not be visiting ESPN.com ever again

I will not be visiting ESPN.com ever again

ESPN launched its new site design today and all I can say is “wow.” And it’s not a good “wow,” it’s a horrified “wow.” I can’t separate those advertisements from the content, and so I’ll never visit this site again.

It’s sad, because ESPN does have… Continue Reading

ESPN and MLB team up for a digital double play

ESPN and MLB team up for a digital double play

Baseball, while still America’s past time, is no longer its most popular sport. (That would be NFL football.) So it makes sense that the keepers of the game attempt to branch out as fully as possible to lure in new fans and inspire excitement in… Continue Reading

ESPN: The worldwide leader in selling ads solo?

ESPN: The worldwide leader in selling ads solo?

The world’s largest sports website, ESPN.com, is walking away from advertising networks, opting instead to sell ads directly. After recently leaving Specific Media, the site has turned down offers from other ad networks according to Mediaweek. This is the latest, and perhaps most significant story… Continue Reading