Location-based advertising: Place trumps traditional targeting
[Editor's note: It's no secret that online advertising is starting to slow down in response to the economic slump. Display ads, the meat and potatoes for companies like Yahoo, have been hit especially hard. So for companies looking to squeeze every dollar out of their... Continue Reading
Eventful nabs Ticketmaster partnership, new funding
Online event-listing portals have been trying for a long time to get a cut of ticket sales. One of them, Eventful, seems to have finally gotten the Grail: a partnership with Ticketmaster, one of the world’s largest ticketing companies.
Under the deal, Eventful will be able… Continue Reading
1020 Placecast serves location-based ads on Eventful
When I got a chance to meet with events web site Eventful back in July to look at their iPhone application, the company informed me it was working on some interesting ways to incorporate advertisements. Today, it revealed those plans: It’s the first cross-platform partner… Continue Reading
Track, purchase and demand local events via iPhone with Eventful
When developing its new iPhone and iPod Touch application, online event tracker Eventful had a good idea: Don’t port the entire kitchen sink over, port only the most core features needed to make a good application. It worked.
Using the new iPhone 3G’s GPS chip (and… Continue Reading
Event sites face-off
The events listing business has shrunk, with one competitor, Attendio, dropping out lately. The leading remaining competitors are, in rough order of apparent market share, Eventful, Yahoo’s Upcoming, Zvents and Going.com.
Among those four, there’s not yet a clear leader, nor have they yet attracted tens… Continue Reading
Attendio leaves event listings in favor of widgets
updated
After being a portal for events for less than half a year, Attendio has abandoned the the events industry, saying that market is too small. It has decided instead to become a widget-making company, jumping from one crowded industry to another.
It’s just the latest indication… Continue Reading