Twitter enterprises take off but can they turn a profit?
Twitter traffic is growing by more that 1,000 percent a year, with some pundits estimating the company’s value at up to $1 billion. Monetization remains the sticking point. And while the Twitter folks themselves have yet to present a formal commercial model, plenty of smaller players (even the dogs) are vying to use the service to turn a buck.
There are literally hundreds of new ventures looking to take advantage of Twitter’s API — nicknamed Twisinesses… Continue Reading
Tweetie and Twittervision also featured on Twitter, but not for money
Earlier today we reported on what looks to be Twitter’s first real foray into making money: highlighted third-party sites on Twitter’s main web site. This evening, Twitter rolled out the first such deal with ExecTweets, a Twitter business executive site built by Federated Media and sponsored by Microsoft. But alongside that roll-out were two surprises: Twitter was also featuring Tweetie and Twittervision.
Tweetie is a third-party iPhone app; Twittervision is a third-party site that places tweets… Continue Reading
The business model begins: Twitter to promote FM and Microsoft-backed ExecTweets
If you’ve used Twitter’s website in the past couple of weeks, you’ve probably noticed a small rectangle promoting its widgets and Twitter Search. It’s no accident that it looks like an ad unit, because it actually is an ad unit. Shortly, it will be used to promote a new project by blog advertising network Federated Media, and sponsored by Microsoft.
That project is ExecTweets, the latest third-party site to use Twitter’s immense amount of data to… Continue Reading