eXelate takes $4M for twist on targeted advertising
eXelate is an exchange for publishers to swap ads based on subject areas. If a users visits a publisher’s site that’s related to another site they previously visited, ads relevant to the first site are shown.
For example, if you visited Toyota’s site then surfed over to an automotive forum, you might see an ad for the latest Prius.
Unlike other targeted advertising startups, eXelate doesn’t plan on tracking or storing any information about the users on… Continue Reading