Experian buys marketing intelligence firm Hitwise
Credit reference and analytics company Experian, of Costa Mesa, Calif., has acquired internet marketing intelligence firm Hitwise, of New York, for about $240 million in cash.
Hitwise collects information about traffic to Web sites, getting it directly from internet service providers, and has done a good job marketing the information (they’re constantly sending us comparisons between Web 2.0 companies, for example, to help VentureBeat with reporting). It says it covers the surfing patterns of about 25… Continue Reading