NeoEdge Networks launches casual game channel widgets
Major portal web sites get a lot of traffic, but sometimes the visitors don’t stay for long. Video games, on the other hand, are extremely sticky. NeoEdge Networks, a start-up whose chairman is Atari founder Nolan Bushnell, is making it easy to put the two together so that visitors can play games on the big web sites and thereby stay longer.
The Mountain View, Calif., company has a casual game ad network that has been feeding… Continue Reading
Eyeblaster, an online ad company, files for Nasdaq IPO
One of the many smaller competitors to the ad platforms of Google and Microsoft, Eyeblaster is an Israeli startup that is now based in New York. It’s applied for an IPO on the Nasdaq that could be valued at around $115 million, according to CNN.
The company offers online campaign management for both advertising agencies and advertisers. It was founded in 1999, and was one of the first agencies to start thinking about monetizing video, although… Continue Reading