Face the facts, Facebook: 3 out of 5 social networkers still use MySpace
Among social network users, 68 percent visit Facebook weekly, according to the latest annual survey of 40,000 American Net users by Forrester Research. But a nearly equal 59 percent visit MySpace — a healthy dose of traffic for a site that Internet hipsters like to claim “no one uses anymore.” MySpace’s member pages, such as the one shown here for entertainer Tila Tequila, are often hyperactively tacky and attract younger audiences.
One-third of online consumers use… Continue Reading
TV time holds steady against the Internet
In the past five years, Americans have dropped their time spent with radio and newspapers by nearly one-fifth, according to Forrester Research’s latest Internet use survey. In return, they’ve more than doubled their Internet usage, jumping from six hours per week average to more than 12.
But the 40,000 American adults surveyed by Forrester haven’t changed the amount of time they spend watching TV. U.S. consumers average 13 hours of TV per week, a figure that… Continue Reading
Heads up, hipsters: Oldsters are catching up in online time
Another surprise stat in Forrester Research’s annual Internet use survey of 40,000 Americans, which came out today: Generation Y users, ages 18 to 29, lead in time spent online, logging just over 19 hours per week on average for work and non-work purposes. But the slightly older Generation Xers, now aged 30 to 43, are right behind them at 17 hours per week average.
Even more surprising, all age groups above Gen X, meaning all adults… Continue Reading
Americans, stabilized at 12 hours per week online, are goofing off smarter not harder
Forrester Research’s annual survey of Internet users is a serious matter. The company collected responses from 40,000 Americans in January and February and has been crunching the data for months. This year, Forrester found that while more households have broadband than ever before, “most media behaviors remained relatively flat” rather than growing to eat more and more of Net users’ time. Average weekly Internet usage held at 12 hours total work and non-work use, same… Continue Reading
Roundup: Scrabulous returns, Dell’s music player and more
Here’s the latest action:
Scrabulous returns as Wordscraper — The popular Facebook application was redesigned and relaunched less than 48 hours after it was taken down due to a potential legal tussle with Scrabble-maker Hasbro.
Dell tests digital music player — The computer maker stopped selling players in 2006 due to disappointing sales, but it has a new offering that could go on sale as early as September.
Job site Monster acquires search company Trovix for $72.5 million in cash — Monster… Continue Reading