Face the facts, Facebook: 3 out of 5 social networkers still use MySpace
Among social network users, 68 percent visit Facebook weekly, according to the latest annual survey of 40,000 American Net users by Forrester Research. But a nearly equal 59 percent visit MySpace — a healthy dose of traffic for a site that Internet hipsters like to claim “no one uses anymore.” MySpace’s member pages, such as the one shown here for entertainer Tila Tequila, are often hyperactively tacky and attract younger audiences.
One-third of online consumers use… Continue Reading
TV time holds steady against the Internet
In the past five years, Americans have dropped their time spent with radio and newspapers by nearly one-fifth, according to Forrester Research’s latest Internet use survey. In return, they’ve more than doubled their Internet usage, jumping from six hours per week average to more than 12.
But the 40,000 American adults surveyed by Forrester haven’t changed the amount of time they spend watching TV. U.S. consumers average 13 hours of TV per week, a figure that… Continue Reading
Heads up, hipsters: Oldsters are catching up in online time
Another surprise stat in Forrester Research’s annual Internet use survey of 40,000 Americans, which came out today: Generation Y users, ages 18 to 29, lead in time spent online, logging just over 19 hours per week on average for work and non-work purposes. But the slightly older Generation Xers, now aged 30 to 43, are right behind them at 17 hours per week average.
Even more surprising, all age groups above Gen X, meaning all adults… Continue Reading
Americans, stabilized at 12 hours per week online, are goofing off smarter not harder
Forrester Research’s annual survey of Internet users is a serious matter. The company collected responses from 40,000 Americans in January and February and has been crunching the data for months. This year, Forrester found that while more households have broadband than ever before, “most media behaviors remained relatively flat” rather than growing to eat more and more of Net users’ time. Average weekly Internet usage held at 12 hours total work and non-work use, same… Continue Reading
Study: iPhone users were an elite group … more than a year ago
Owners of Apple’s iPhone are younger, richer, more educated and more likely to access the web from their phones compared to other smartphone owners, according to a new study released today by Forrester.
You can find the study on the Forrester website, but it costs $749 to download. Luckily, AppleInsider and Apple 2.0 both highlight the major findings. The most dramatic difference between your average smartphone owner and your average iPhone owner seems to be mobile… Continue Reading
Enterprise Web 2.0 to reach $4.6B — but who’s making the money?
Enterprise spending on Web 2.0 technologies like blogs, wikis and mashups will grow at a healthy rate of 43 percent annually, reaching $4.6 billion in 2013, according to a new report from Forrester analyst G. Oliver Young. There’s been some uncertainty about the best way to make money in this field, so Young also offers some tips to ensure that your software company gets a piece of that billion-dollar pie.
While consumer-focused companies like Facebook have… Continue Reading
Roundup: Amazon S3, VentureBeat go down, Montalvo’s mobile chip and more
1. Amazon S3, VentureBeat go down
2. Montalvo Systems vs. Intel, with chip for handheld devices
3. Fox Interactive to introduce “music Hulu for MySpace”
4. Yahoo’s board moving against Yang
5. Google searchers are wealthier, buy more online
6. Xobni hires Jeff Bonforte away from Yahoo, to be its new CEO
7. Stormfisher raises $350 million for biofuel project
8. Cable veteran Philip Balboni moving to online news site
9. Nielsen buys Audience Analytics
10. Air commuter conference coming up this spring
11. Report:… Continue Reading