Roundup: Online display ads are weak, controversial Knol, and more
Online display ads not so much better than print ads — In one of the hardest-hitting pieces yet this year on the online advertising industry, AdAge’s Abbey Klaassen dissects the perils of the display (banner) advertising business. In a nutshell, online banner ads that appear next to online content aren’t much more effective than, well, print ads that appear next to print content. In order for that to change, Group M Interaction chief executive Rob Norman… Continue Reading
Roundup: FunnyOrDie, StumbleUpon sale?, Google’s latest and more
Latest action:
VC firm Sequoia Capital backs Will Ferrell and Adam McKay comedy video site — Called FunnyOrDie.com, the site features a two-minute clip that won a reported 1.5 million page views in less than a week.
StumbleUpon to be acquired? — Several folks (Techcrunch/GigaOm) are reporting that San Francisco social Web site StumbleUpon is in talks to being acquired by AOL, Google or eBay, for a rumored $40 million to $75 million. That’s not very high for… Continue Reading