Virtual goods might not be real, but their purpose still needs to be
[Editor's note: Lora L. Abe is the director of marketing for Gambit, a leading payments engine for online games. She writes articles on monetization for social games at blog.getgambit.com, where it was originally published.]
In real life, we make decisions every day on what to buy, and we base those decisions on how we feel our purchases will enhance our lives. We buy this detergent because it’ll clean dishes more efficiently and that overstuffed chair because… Continue Reading
Gambit helps game developers make more real money from virtual goods
Virtual goods are becoming a staple method for casual game developers to make money from their users — and a range of third parties are offering services to help them do so. The latest is Gambit. Developed by a three-man team that started out building casual games itself, the company is launching today with some big claims. By optimizing gaming payment systems and offering additional support features, it says it can significantly boost the CPM… Continue Reading