Get Satisfaction 2.0 offers a new take on customer support
Get Satisfaction, a startup that wants to give customers more control over the customer service process, has rolled out a redesigned version of its website that it’s dubbing “Get Satisfaction 2.0.” While many changes can probably be grouped together as a basic facelift, co-founder and Chief Technology Officer Thor Muller says some of the new features mark “a big leap forward in terms of how we’re framing the role of the community.”
(Disclosure: Muller has been… Continue Reading
Awareness launches “best practice” templates for social marketing
“Social media marketing” is one of those catchphrases that sets off every right-thinking person’s jargon alarm, but the concept of engaging customers directly and interactively is becoming increasingly important to brand survival. Dave Carter, founder and chief technology officer of a marketing company called Awareness, says the strategy may even benefit from the economic downturn, since it’s faster, cheaper and more engaging than a traditional ad campaign. Now, Awareness wants to make social media campaigns… Continue Reading
The next time you complain about a company on Twitter, Get Satisfaction may be listening
While it wasn’t made very clear during its outages over the past several months, Twitter has been using the online customer service site, Get Satisfaction to respond to customer complaints. Now, the two are going to work hand in hand with one another to handle customer inquiries about other companies.
Technically, Get Satisfaction is teaming up with Summize, a great Twitter message search and tracking utility, to launch its new “Overheard” feature. (We previously pointed out… Continue Reading