Awareness launches “best practice” templates for social marketing
“Social media marketing” is one of those catchphrases that sets off every right-thinking person’s jargon alarm, but the concept of engaging customers directly and interactively is becoming increasingly important to brand survival. Dave Carter, founder and chief technology officer of a marketing company called Awareness,… Continue Reading
The next time you complain about a company on Twitter, Get Satisfaction may be listening
While it wasn’t made very clear during its outages over the past several months, Twitter has been using the online customer service site, Get Satisfaction to respond to customer complaints. Now, the two are going to work hand in hand with one another to handle… Continue Reading