Adobe to help Flash developers distribute their apps
With today’s launch of Flash Platform Services for Distribution (yes, it’s a mouthful), Adobe hopes to become a one-stop shop for web developers. Not only will developers use Adobe technology to build their web applications, they’ll use Adobe services to distribute, promote, monitor, and make money from those apps too.
Adobe’s Flash Platform is already one of the most popular formats for delivering web content — Adrian Ludwig, group manager for the Flash Platform, says 80… Continue Reading
Widget maker Gigya appoints ValueClick executive as CEO
updated
David Yovanno has become the chief executive of a leading widget company, Gigya, effective Tuesday. He was formerly chief operating officer of ValueClick.
Yovanno spent nine years at Internet advertising network giant ValueClick, where he ended his tenure as chief operating officer of U.S. Media. He oversaw the company’s display advertising, lead generation, and comparsion shopping business units. During the time he was there, ValueClick vetted more than 300 companies and bought 14. Before he joined… Continue Reading
Gigya brings in $11M to grow widget services
Widget distribution network Gigya raked in $11 million in third round funding to continue building out two existing products of its own called Wildfire and Socialize.
They serve different but related purposes: Wildfire provides a platform for other widget developers to post and share their creations with a broader audience, while Socialize provides any website with the tools it needs to incorporate social networking features (things like a newsfeed that tracks friend activity, and a panel… Continue Reading
Big media in little places: CBS, DoubleClick, expand widget ad options
Big media is getting into widget advertising, in order to reach people on sites across the web. One example: Media conglomerate CBS is launching a local widget ad network today, with the goal of drawing more traffic to its own web sites — and making money from partner sites in the process. Another example: DoubleClick, the advertising giant (that Google has just gotten final approval to purchase), has announced its own widget ad network today.
Widgets… Continue Reading
Gigya helps widget companies spread across web, track advertising
Gigya, the Silicon Valley company that lets companies including RockYou track how advertising performs on their widgets across the Web, has raised $9.5 million in a second round of funding from Mayfield Fund and existing investors Benchmark Capital and First Round Capital.
Gigya, based in Palo Alto, Calif., offers ad-monitoring technology among a number of other tools it supplies to widget-makers like RockYou. Gigya helps companies make widgets, but its real focus is on helping those… Continue Reading
PlugandPlay40: More startups on display
Plug and Play Tech Center, a startup incubator based in Sunnyvale, will be hosting an exposition tomorrow afternoon.
Forty companies will be presenting, most with no significant venture backing. Below is a summary.
The Center itself offers a range of services to companies, from office space and other facilities to web hosting. It is the incubator arm of the Amidi family, a successful Iranian immigrant family that has gone from selling fine rugs in the area (our… Continue Reading