NBC, ABC VCs invest in mobile ad network Greystripe

NBC, ABC VCs invest in mobile ad network Greystripe

Greystripe, the mobile ad network known for its ads-games that invite users to play rather than just click, has drawn $2.5 million of  funding from Peacock Equity, a venture capital fund run by GE Capital and NBC Universal. Peacock’s investment rounds out Greystripe’s Series C… Continue Reading

Roundup: Spreadtweet, Windows Live, and more

Roundup: Spreadtweet, Windows Live, and more

Here’s the latest action:

Tungle launches web service for scheduling meetings — More on Web Worker Daily.

App lets Tweeters fake a work ethic What’s better than scheduling meetings online? Tricking your boss into thinking you’re working on an Excel spreadsheet when you’re really using Twitter! This productivity feigning app looks like… Continue Reading

Greystripe raises $5.5M for mobile ads

Greystripe, maker of a software platform for developing ad-supported games for mobile phones, announced that it brought in $5.5 million in third-round funding from Incubic Venture Capital, Steamboat Ventures and Monitor Ventures.

The San Francisco, Calif. company has formed partnerships with several game developers in order… Continue Reading

Final MobileBeat nominees: mBit, Gupshup, Vlingo, Yap, Greystripe, Soonr, BIM

Final MobileBeat nominees: mBit, Gupshup, Vlingo, Yap, Greystripe, Soonr, BIM

The countdown to the MobileBeat2008 conference continues.

Today we’re adding seven more companies to the list of nominees for best mobile company, or the one with the biggest, baddest idea and that has a decent chance at being a business hit. The top 30 winners will… Continue Reading

Vivendi now delivering free, ad-supported mobile games

Vivendi now delivering free, ad-supported mobile games

Vivendi Universal is the latest giant media company to join the trend of free content delivery — supported by advertising.

For the first time, the company is giving away mobile games, supported by ads inserted with technology from a Silicon Valley company called Greystripe. That company’s… Continue Reading

Mobile games hot: Greystripe, Cellcast show traction

Mobile games hot: Greystripe, Cellcast show traction

Greystripe, the San Francisco start-up that “wraps” ads around games distributed in mobile phone, says users have downloaded 14 million mobile games with its technology.

That’s in less than a year, and suggests significant traction. The announcement follows the purchase of a competing company, Actionality, by… Continue Reading

Greystripe, yet another mobile phone game co., raises $1.2M

Greystripe, a SF start-up developing free, ad-supported games for mobile phones, joins a large crowd of competitors, raising $1.2 million in a first round of funding, according to VentureWire today (sub required).

The money comes from Incubic Venture Fund, Monitor Ventures and WS Investment Company, the… Continue Reading