Health sites get their own ad network with HealthSTAT On-Demand
With the intensifying race between different ad networks, as well the growth of specialized networks like Glam, I guess it was time for health sites to get their own ad service. That’s what search engine Healthline Networks is betting, anyway — it’s launching an ad network called HealthSTAT On-Demand.
The idea behind HealthSTAT is to go beyond keyword targeting. Healthline has built a taxonomy of different “health concepts”, so that if a website mentions different bronchitis… Continue Reading
Healthline Networks raises $21M for health-search site
See Matt Marshall’s story here over at VentureBeat.