Major newspapers team up for online ad effort
Four major U.S. newspaper companies are teaming up to form quadrantONE, an effort to woo large online advertisers, the New York Times reports.
The Tribune Company, the Gannett Company, the Hearst Corporation and the New York Times Company will all be transferring a portion of their online ad space to quadrantONE, which will employ 17 staffers in Chicago.
The partnership should give advertisers a single entity to deal with when they want to place ads with local… Continue Reading
WorldWide Biggies latest company to join video bubble
Albie Hecht, a well-known producer for some Paramount’s successes (including Academy Award nominee Lemony Snicket’s Series of Unfortunate Events, the SpongeBob SquarePants Movie), has just gotten a whopping $9 million in a first round of financing for his new entertainment studio company.
Investors in New York’s WorldWide Biggies, as it is called, include NBC Universal, Hearst Corporation, Alan Patricof’s Greycroft LLC, Platform Equity and PrismVentureWorks.
It’s difficult to count the number of new video studios that… Continue Reading