Your mom is leaving MySpace for Facebook (but you aren’t)
MySpace has been maligned for what appears to be stagnant if not declining traffic in its core U.S. userbase. But the story is more nuanced, and not so dire. Sure, MySpace’s overall traffic has taken a big hit over the last year — a 28… Continue Reading
Roundup: Cisco’s mixed results, Hitwise election site stats, and more
Cisco does a little better than expected — Sales fell 9 percent in October, compared to a year earlier, the computer networking giant reported yesterday; the company expects sales to drop up to 10 percent this quarter versus the $9.8 billion a year ago. Yet “[i]n… Continue Reading
Hitwise: Facebook and MySpace see usage metrics go up and down, kinda
Some new social networking stats are in from respected analytics firm Hitwise, and as with any limited data set, there are all sorts of interesting possibilities one could draw.
For example, Is Facebook’s redesign slowing its growth? The firm is reporting that Facebook’s pageviews have grown… Continue Reading
Roundup: Digg sending more traffic to print media, rogue SF IT admin holds city computers hostage, and more
Hitwise: Digg has been sending more traffic to mainstream media web sites lately — Take a look at the graph below, and read what the web research company has to say, here. Allen Stern at CenterNetworks recently published his own report anecdotally noticing the changes; he… Continue Reading
Google jumps into the website traffic comparison game with Google Trends for Websites
Services that compare website traffic are important to the industry because they provide context for how a site is faring. However, many sites claim these measurement services have incorrect data for them (here’s some sample criticism), and that’s not helped by the fact that all… Continue Reading
Yahoo search ad deal may open more urban, blue-collar markets to Google
In light of the recent Google/Yahoo alliance, analytical company Hitwise decided to update a chart it did earlier this year that compared Yahoo’s U.S. search audience to Google’s.
The updated chart (found at the bottom of this post) is much in line with the original, but… Continue Reading
Marketshare report: All your searches belong to Google
Google continues its steady advance towards complete search domination, according to data released by Hitwise. The search giant’s marketshare increased to 68.29 percent in May, up from 67.9 percent in April and 65.13 in May 2007; year-over-year, that’s growth of almost 5 percent.
Naturally, Google’s success… Continue Reading
Hitwise: Myspace quadruple the size of Facebook in US, but lead is falling
Myspace received 72.32 percent of visits to the top ten social networks in the US last month, or more than four times the 16.03 percent share of Facebook.
However, MySpace’s lead is shrinking, according according to web analytics service Hitwise, which published the data.
Myspace is down… Continue Reading
Experian buys marketing intelligence firm Hitwise
Credit reference and analytics company Experian, of Costa Mesa, Calif., has acquired internet marketing intelligence firm Hitwise, of New York, for about $240 million in cash.
Hitwise collects information about traffic to Web sites, getting it directly from internet service providers, and has done a good… Continue Reading
Traffic measuring continued: Why Compete doesn’t work, and why Quantcast does
It sucks when your Web site’s traffic isn’t being measured correctly.
It also sucks when you’re trying to measure the significance of someone else’s site, and are getting conflicting signals.
Here’s what we’ve learned over the past few days, after our initial piece on the problems of… Continue Reading