Marketing software company HubSpot raises $12M
HubSpot, a startup that offers a free “website grader” to promote its marketing software, just received the venture equivalent of an “A” — namely, a $12 million second round of funding led by Matrix Partners.
The Cambridge, Mass. startup specializes in what it calls “inbound marketing” — in other words, it focuses less on trying to grab people’s attention wherever possible, and more about drawing people to a company’s website and then converting those visitors into… Continue Reading