Fox Interactive streamlines ad operations
Fox Interactive Media, the parent company of MySpace, Fox.com, AskMen, IGN and a host of other websites, has hired a firm called Operative to help it streamline its ad operations.
MySpace ad only turned a profit of $10 million in a year, we reported in August, despite receiving 4.3 billion page views per day. More recently, Silicon Alley Insider speculates FIM may have missed its $1 billion revenue target, putting it under pressure to increase ad… Continue Reading