Brand-based social networking: Will it work for Imagini?
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One notable thing about today’s major social media brands — Facebook, MySpace and others — is that they worked their way up to become giant web presences on their own. Imagini, a startup based in the United Kingdom, would rather hedge its bets with a brand partnership with Pepsi, just announced this morning.
Imagini is the parent company of Youniverse, a site that offering a few picture-based personality quizzes and some simple social networking tools. Youniverse… Continue Reading