IMMI, the ad company that listens to your every move
Integrated Media Measurement, the Silicon Valley start-up company that wants to make advertising more efficient by following you around — tracking everything you listen to every day — has raised $25 million more from advertising giant WPP.
IMMI, as it is known, gives cellphones to volunteers, equipped with a recording device built inside to track what ads they are hearing and seeing wherever they go. It has already learned a few things, including that people who… Continue Reading
IMMI — the ad company wants to follow you around
Integrated Media Measurement, a start-up in San Mateo, Calif., wants to make advertising on broadcast media more efficient, by following you around, tracking everything you listen to every day.
Integrated Media, also known as IMMI, recruits people to carry a special cellphone at all times for two years, according to a NYT piece about the company. In exchange, it pays all their cellphone costs. The phone captures 10 seconds of audio from its surroundings every half-minute,… Continue Reading