Yodle lands $10M for local web advertising
Yodle, a company that helps small businesses buy online ads to market themselves locally, has raised $10 million in third-round funding to continue product development and expand sales nationally. An alternative to Yellow Pages, the New York-based company aims to turn click-throughs into direct-response phone calls and new customers for small, local businesses like salons and mechanics.
Yodle actually purchases the keyword-linked ads called up on search engines like Yahoo, Ask.com and Google (it’s an authorized… Continue Reading
AT&T buys pay-per-call company, Ingenio
updated
AT&T has agreed to acquire privately held Ingenio, a provider of so-called “pay-per-call” technology, for an undisclosed amount.
Ingenio lets businesses bill clients when they call for information, instruction or other educational purposes. It also gives businesses a way to advertise online, letting them provide their phone numbers within online ads.
When customers call the number in the ad, Ingenio tracks the frequency with which the numbers being called (it can do so, because it provides unique… Continue Reading