Microsoft’s Massive scores in-game ad deals with Activision Blizzard
Microsoft’s Massive announced today that it has won multi-year contracts to provide in-game advertising to Activision Blizzard. In doing so, it has landed the big kahuna of the video game business.
In separate deals, Massive will provide ads to both Activision’s line of games and the Blizzard Entertainment division. Massive’s deal with Activision will cover 18 games, including Guitar Hero: World Tour, James Bond: Quantum of Solace, Transformers Revenge of the Fallen and Tony Hawk.
Massive, which… Continue Reading