Unisfair captures $3.2M to host virtual events
Unisfair, a firm that hosts virtual events, particularly job fairs that you don’t have to attend in person, has brought in $3.2 million of an anticipated $9.3 million round of equity, according to a filing with the SEC. The Menlo Park, Calif.-based company just bolstered its offerings by integrating Facebook and Twitter into its event experiences.
Unisfair’s platform allows you to create a digital character, or avatar, that you can navigate through a faux exhibition hall… Continue Reading
Virtual events draw a live in-person crowd
Yes, these people in the picture are real. What’s weird is they’re attending a conference about virtual events. You know, the kind they have only in cyberspace where you pretend you’re at a live event.
As surreal as it sounds, the fledgling virtual events industry gathered today at a first-of-its-kind Virtual Edge event at the Santa Clara Convention Center in Santa Clara, Calif. While other conferences have been pummeled by the recession, there were 500 people… Continue Reading
InXpo teams up with experience-marketing firm to lure big brands
InXpo hopes to draw big brands to its virtual trade shows by hooking up with a well-known experience-marketing firm, George P. Johnson. Experience marketing involves staging live events for clients who want to make a big impression.
The alliance could lead to more virtual trade-show events, since GPJ works with a number of global brands. Under the deal, GPJ will use InXpo as the preferred provider of virtual trade shows for GPJ’s clients.
Chris Meyer, senior vice… Continue Reading
Sony Electronics holds a virtual trade show
Sony Electronics staged a virtual trade show today for fans of professional broadcasting equipment. The company said thousands of people registered for the event, which was staged by InXpo in Chicago.
The event marks the first time that Sony Electronics has endorsed the virtual trade show concept, which has been pushed by a variety of startups in the past couple of years as a way to cut travel and hotel expenses.
Alec Shapiro, senior vice president of… Continue Reading