PurpleYogi, the 1999 personalization company, finally hits pay dirt
PurpleYogi, one of the earliest Silicon Valley companies to focus on “extreme personalization of the Internet,” has finally been sold for $158 million after a dramatic series of twists in business strategy.
The Mountain View, Calif., company launched in 1999.
It later abandoned its initial model of focusing on media and consumers, and offers some valuable lessons to today’s entrepreneurs focused on Web 2.0, who may also be panicking for lack of a business model: It helps… Continue Reading