Meredith gives Real Girls a shot in the arm
Social networking for women got a boost yesterday as media conglomerate Meredith Corp. acquired an undisclosed minority stake in Real Girls Media Network. The San Francisco-based network encompasses about 30 sites and portals for women — notably, DivineCaroline, a largely user-generated advice page.
In addition to bringing Real Girls’ 3 million unique viewers to Meredith’s properties each month (upping its total to 15 million), the deal will combine the two companies’ advertising inventories and sales forces…. Continue Reading
Glam to sign $1 billion ad deal — and draws critics
updated
In an era when Web advertising networks are red hot, Glam lays claim to being one of the hottest.
Focused on gathering up female-oriented Web sites, and then selling advertising on their pages, Glam says it is the fastest growing property on the Web, and is about to sign a whopping $1 billion advertising deal.
But Glam is becoming a magnet for controversy. While investors appear ready to invest at high valuations (see our past coverage),… Continue Reading
Glam roars, sparking battle of the hot women sites
Glam Media, the network of women’s online lifestyle, fashion and other blogs, has surged past iVillage in overall global unique visitors, according to Comscore’s latest data just released.
Glam has scrounged up 30 million unique visitors in a single year — an accomplishment that only MySpace, Google and maybe one or two others have done before it (see table below).
We already mentioned Glam passed iVillage on a national basis in May. The global data shows Glam… Continue Reading