After layoffs, Spot Runner down but not out
Spot Runner, a digital agency for television and online video advertisers, announced that it laid off another 60 employees last week, adding to its earlier deep cuts of 115 in November and 50 in August. Things are looking pretty grim for the Los Angeles-based company and its competitors, but Spot Runner insists that it’s not down for the count and that the recent changes were only made to buoy operations until the recession lifts at… Continue Reading
Jivox matches local advertisers and user-generated video, raises $10.7 million
With Google CEO, Eric Schmidt, acknowledging that Google has yet to find a way to make money with YouTube, it’s not clear that video advertising and user-generated content mesh. But Jivox, a San Mateo, California video ad network, would beg to differ. The company, which launched its advertising network in March of this year, says it has had early success placing ads in user-generated videos and has already grown to over 40 million monthly viewers… Continue Reading