JumpTap launches mobile AdWords competitor
Heavily funded mobile search and advertising startup JumpTap is launching a new mobile ad marketplace called tapMatch, which it says will offer a more targeted approach than the competition.
The Cambridge, Mass. company already offers mobile search and display advertising, but tapMatch is JumpTap’s answer to Google’s AdWords, where advertisers can bid to have their ads (usually just a few lines of text) appear next to specific keywords. In tapMatch’s case, those ads can appear on… Continue Reading
Mobile search and ad company Jumptap raises $26 million more
Mobile search and advertising company Jumptap has raised $26 million in a fourth round of funding led by AllianceBernstein, with all previous investors participating.
The company has positioned itself as an alternative to Google’s search and ad services for mobile devices. The largest carrier in the country, Verizon, is partnering with Google for these services. But Jumptap has business relationships with AT&T and 16 other carriers of various sizes, and has said it reaches around… Continue Reading
PinchMedia and JumpTap partner up for iPhone apps ad network
A newly formed partnership between iPhone analytics firm Pinch Media and mobile search and ad company JumpTap may connect brand-name advertisers with iPhone application users.
The partnership, announced at MobileBeat, could be a formidable force in the tiny but growing world of iPhone application ads. Pinch Media will provide the analytics platform. JumpTap’s 35-person salesforce has ties to Madison Avenue, including an investment from ad holding firm giant WPP, and will provide a connection between ad… Continue Reading