Kampyle lets you know when no one likes your desktop software
When people think your downloadable software sucks, it’s generally hard to find out what you did wrong. Web-based analytics make it easy to track the number of downloads you get, but after that the information tends to dry up. That’s where Kampyle, an Israeli analytics startup, has found what looks like a good business opportunity. Its service will let you know if your software’s being used or immediately uninstalled. And it’ll tell you how many… Continue Reading
Roundup: Online display ads are weak, controversial Knol, and more
Online display ads not so much better than print ads — In one of the hardest-hitting pieces yet this year on the online advertising industry, AdAge’s Abbey Klaassen dissects the perils of the display (banner) advertising business. In a nutshell, online banner ads that appear next to online content aren’t much more effective than, well, print ads that appear next to print content. In order for that to change, Group M Interaction chief executive Rob Norman… Continue Reading