Search engine marketing company Kenshoo raises round from Arts Alliance
Israel-based Kenshoo offers search engine marketing (SEM) services for people trying to optimize the placement of their ads next to search engine results. Among other things, the company lets you automatically figure out which keywords are most effective for your ad campaign.
Last December, the company raised a small round from Sequoia Capital. Now, it has raised another round from European venture firm Arts Alliance. It will use the additional funding to expand its efforts in… Continue Reading
Kenshoo, SEM analytics company, raises round from Sequoia
Kenshoo helps advertisers with search engine marketing campaigns more efficiently reach search users.
The Israeli company has raised several million from Sequoia.
Search engine marketing is an umbrella term for a variety of techniques designed to increase the visibility of your web site on search engine result pages. The best-known examples are Google Adwords, Microsoft Adcenter and Yahoo Panama.
Kenshoo automates the traditionally manual process of building search campaigns across these services and figuring out which keywords are… Continue Reading