Kiptronic raises $3M for media ad insertion
Kiptronic, a San Francisco ad startup that inserts ads into audio and video files as they are downloaded, has raised a $3 million second round of funding, according to VentureWire.
The company’s technology also targets by the usual metrics — age, sex, geographic location, content type and so forth — and works across multiple device and file types. Kiptronic works with Akamai, and competes with companies including Podbridge (update: Podbridge is now known as VoloMedia).
The investors… Continue Reading
Kiptronic raises $4M for podcast ad-insertion, a better Podbridge?
Kiptronic, a San Francisco company that lets publishers insert ads into audio and video files before they are downloaded for listening on a device, has raised $4 million in a first round of funding.
The investment was led by Blueprint Ventures and Prism VentureWorks.
Kiptronic’s technology works on files that are downloaded onto mobile phones, iPods and PCs for listening to later off-line. This is referred to as “podcasting,” and differs from video “streaming” process, whereby… Continue Reading