Kontera raises $15.5 million for in-text ad service
You’ve surely seen Kontera’s double-underlined links in the middle of a news article. Kontera’s technology analyzes the text content of a web page, then places ads behind keywords in the page. Rolling over the link pops up a small window with an ad in it, as shown here. Advertisers bid for the spot.
The company has announced the closure of its third round of funding, led by Sequoia Capital with participation by Tenaya Capital and Carmel… Continue Reading
Kontera raises $10.3M more for “in-text” ad technology
Kontera, a San Francisco company that helps online publishers scans for key words in articles on their sites and then matches them real-time with relevant “in-text” ads, has raised $10.3 million in a second round of funding.
Investors are Israeli venture firm Carmel Ventures and existing backers Lehman Brothers and Sequoia Capital.
From the company’s statement:
ContentLink, Kontera’s flagship product, is an In-Text ad unit based on a patent pending real-time contextual analysis technology that finds relevant… Continue Reading