Traffic Marketplace buys click-to-chat company Livemarkets
Traffic Marketplace, an online ad network, has purchased Livemarkets for an undisclosed amount. Livemarkets offers technology that lets an advertiser operate a click-to-chat feature within a banner ad, so a potential customer can immediately talk to a salesperson.
LiveMarkets launches ad chat
LiveMarkets launched a service yesterday that lets Web site visitors click on an advertisement and immediately IM chat with a salesperson from the advertiser.
While other startups offer ways of managing the buyer-seller relationship online, LiveMarkets keeps the chat live on the page, right on top of the banner ad, text, or other part of the site. It’s the latest significant innovation in an online advertising market that is booming.
Using LiveMarkets, the advertiser agrees with… Continue Reading