Traffic Marketplace buys click-to-chat company Livemarkets

Traffic Marketplace, an online ad network, has purchased Livemarkets for an undisclosed amount. Livemarkets offers technology that lets an advertiser operate a click-to-chat feature within a banner ad, so a potential customer can immediately talk to a salesperson.

LiveMarkets launches ad chat

LiveMarkets launches ad chat

LiveMarkets launched a service yesterday that lets Web site visitors click on an advertisement and immediately IM chat with a salesperson from the advertiser.

While other startups offer ways of managing the buyer-seller relationship online, LiveMarkets keeps the chat live on the page, right on top… Continue Reading