Iceberg and the war on custom enterprise software

Iceberg and the war on custom enterprise software

We’ve written about companies like Weebly and SynthaSite which want to give the average Joes the tools to create their own good looking websites without hiring a designer or writing a line of CSS or HTML. But this trend is extending.

Enter a range of startups that offer Do It Yourself software services for businesses including Coghead, LongJump, most recently a just-launched product called Iceberg made by a two-man Irish company called Fractis.

The vision that these… Continue Reading

LongJump’s new Web database

LongJump’s new Web database

LongJump, a Sunnyvale, Calif. company is the latest company offering a simple “database as a service” product, following on the heels of similar services announced by Amazon (see its S3/SimpleDB service ).

These services help Web companies to simplify the process of managing and operating applications, and represent a big trend in technology these days.

LongJump goes a step beyond what Amazon and others offer by letting developers not only access a database from multiple interfaces (Excel,… Continue Reading