Lookery refocuses on its paid ad targeting business

Lookery refocuses on its paid ad targeting business

Lookery has gone from selling ads on Facebook applications to selling anonymized user data so online publishers and advertisers can better target ads. Now, the company is going through a further set of changes — beginning to charge for previously-free data reporting tools, and cutting… Continue Reading

Appssavvy snags $3.1M to connect advertisers, app developers

Appssavvy snags $3.1M to connect advertisers, app developers

Even though social networking companies serve tens of millions of users, there’s still bizarrely little advertising on the most popular sites. Many big agencies and brands have experimented, but they’re still looking for better ways to target the users they want.

The latest company hoping to… Continue Reading

Lookery’s ad data sales business crystallizes, as it raises another $2.25 million

Lookery’s ad data sales business crystallizes, as it raises another $2.25 million

Lookery began life one year ago as a banner advertising network for third party applications on Facebook, with plans to target ads to users based on demographic data. It’s ended up as a company that collects anonymized demograhic data about sites around the web, and… Continue Reading

Facebook ad network Lookery hits its billion-impression target; Social networking doomed?

Facebook ad network Lookery hits its billion-impression target; Social networking doomed?

Lookery, a company that sells advertising on Facebook, and more recently also other social networks, and other web sites, has been scraping the bottom of the social network advertising barrel, and growing fast. Starting at the end of January, it began guaranteeing Facebook applications and… Continue Reading

Social network ad company Lookery raises more seed capital

Lookery, the company that offers an ad network for applications social network companies such as Facebook, has raised another couple hundred thousand in seed capital, the company’s founder Scott Rafer said.

Investors include:

Marc Benioff
Tom Cole (blog)
Reid Hoffman
TAG, which is Saul (blog) and Robin… Continue Reading

Lookery, the company serving ads to Facebook and other social networks, raises $900,000

Lookery, a company serving ads in Facebook and other social networks, has raised a $900,000 seed round of funding, the company said in a statement last week.

It plans to seek a first round of venture capital funding in April.

We’ve covered the company here.

The seed funding… Continue Reading

Facebook developing own ad targeting technology

Facebook developing own ad targeting technology

Facebook, the booming social network company, is quietly creating a technology that would let advertisers target Facebook users based on the “massive amounts of information people reveal” about themselves, according to a story in today’s WSJ.

The new ad plan, reportedly being led by Matt Cohler… Continue Reading

Lookery, the Facebook advertising network…with lots of data

Lookery, the Facebook advertising network…with lots of data

Silicon Valley entrepreneur Scott Rafer (left) has built a new ad company, Lookery, for social network company Facebook he claims will provide advertisers with more detailed data about users than ever.

He’s doing this by serving ads within the applications on Facebook’s platform. Facebook’s terms of… Continue Reading