Lotame raises $13M for customizable social media ads
Lotame, an Elk Ridge, Maryland-based advertising startup, has closed its second funding for its social media ad platform, Crowd Control. Motto, and I quote: “Every Party Needs Crowd Control!”
The company claims that its technology allows brands to tap into audiences that have proved they’re interested in certain subjects. It’s working with sites including Flixster, Fotolog, and The Huffington Post — in total, 53 million users, it claims. The company uses cookies to track anonymous user… Continue Reading
Lotame Solutions takes funding for social media advertising
Lotame is an advertising platform for social media and networks, with a targeting technology that it calls “Crowd Control”.
The company says that it is “capturing previously unavailable data based on engagement,” and feeding it back to advertisers and publishers to increase ROI. Such behavioral targeting is increasingly becoming a buzz-word as publishers look beyond traditional analytics data to find ways to monetize better.
The specific amount of funding was undisclosed, although Lotame called it a “multi-million… Continue Reading